ASUG Forward and SAP Sapphire Reimagined Key Innovation Events You Can’t Miss
Posted on August 21, 2025 by Laeeq Siddique
Introduction
In today’s digital market, you must continually learn, adapt, and generate new ideas to stay ahead. Moreover, attending SAP innovation events like ASUG Forward and SAP Sapphire Reimagined is one of the best methods for firms that use SAP technologies to stay competitive.
Rather than being ordinary meetings, these events function as interactive platforms that unite SAP users, executives, partners, and developers globally. They provide access to new technologies, practical case studies, and forward-thinking strategies for the future
Therefore at Cremencing.com, our main offering is SAP Custom Development, which helps businesses turn insights from events like these into custom, scalable, and effective SAP solutions.
What Are SAP Innovation Events?
SAP and its partners hold SAP innovation events all around the world or in specific regions. The goal of these events is to:
- Giving workshops and training
- Sharing stories of success and plans
- Making links across the SAP ecosystem
Examples of Key SAP Innovation Events:
| Event Name | Type | Audience | Focus Areas |
| SAP Sapphire Reimagined | Global, Hybrid | SAP customers & partners | Innovation, AI, BTP, S/4HANA, sustainability |
| ASUG Forward | North America | ASUG members, SAP users | Peer-led learning, IT ops, HR, Finance, Supply Chain |
| SAP Innovation Day | Regional | Industry-focused clients | AI in CX, Logistics, Industry 4.0, Sustainability |
| SAP TechEd | Global (Dev-Focus) | Developers, Engineers | ABAP, DevOps, SAP BTP, Custom Dev, Integration |
SAP Sapphire Reimagined:
What to Expect
Previously held only in Orlando, SAP Sapphire has now evolved into a global hybrid innovation platform. The event includes all aspects of SAP technology, such as:
SAPPHIRE NOW Unplugged: Honest video talks with SAP strategists and world leaders.
SAPPHIRE NOW Vision: A speech by SAP CEO Christian Klein about innovation, customer success, and strategic partnerships.
SAPPHIRE NOW Converge is an interactive content hub that has live and on-demand technical sessions, product demos, and roundtable conversations.
The 2025 edition covers the following topics:
- The growth of Joule, SAP’s AI assistant, across applications
- In-depth looks at the SAP Business Technology Platform (BTP)
- Sustainability in changing a business
- Plans for moving to the cloud
- Innovations in AI-powered CX and Data Cloud
SAP made all virtual material available to everyone across the world for free, making it easier for IT leaders, developers, and decision-makers to get to it.
ASUG Forward: Knowledge by the Community, for the Community
ASUG (Americas’ SAP Users Group) Forward is made for those in the SAP community in North America. What makes it different is that genuine SAP users from different sectors design and present the content with the client in mind.
Key Tracks at ASUG Forward:
- Manufacturing and the Supply Chain
- Sales and Online Shopping
- Operations in IT
- Experience of Employees
- HR and Finance Buying
Each track has:
- Case studies
- Talks with peers
- Panel thoughts
- Questions and Answers Live
Cremencing has sponsored and taken part in a number of ASUG events, especially those that were about custom development and DevOps. Our SAP professionals assist people learn how to use ABAP, S/4HANA, and Fiori to make solutions that are smarter, faster, and more flexible.
Why You Should Go to SAP Innovation Events
Businesses can learn about
- SAP’s newest product advancements by going to SAP innovation events.
- Learn from real-life examples of how customers utilize it
- Get in touch with SAP specialists and partners
- Explore custom development plans that fit your business needs.
How Cremencing Adds Value
At Cremencing, we help you take the learnings from events like ASUG Forward and SAP Sapphire and transform them into action. Our SAP Custom Development services include:
- Custom ABAP development
- BTP-based extension apps
- S/4HANA customization
- Fiori UX design and apps
- Process automation and analytics
Learn more about our offerings:
Explore Custom SAP Development Services
Latest News from SAP Innovation Events
Here are recent updates that shaped 2025’s SAP innovation events:
1. AI Expansion Across SAP Portfolio
The AI-powered Joule extends its capabilities to multiple applications like S/4HANA, SuccessFactors, and Build, supporting businesses in optimizing decisions.
2. New BTP Enhancements
SAP has introduced:
- Prompt Optimizer
- Document AI
- Deeper integration with SAP HANA Cloud and Google BigQuery
3. Sustainability Focus
Through the Climate 21 program and Product Carbon Footprint Analytics, SAP encourages businesses to reduce emissions using real-time data from SAP systems.
4. Partner Ecosystem Growth
SAP continues to strengthen ties with partners like:
- Accenture (for RISE with SAP transformations)
- Cohere (for generative AI)
- AWS and Google (for cloud scalability)
These developments represent the ideal foundation for custom development projects, especially for companies that want to differentiate and innovate.
Conclusion
SAP innovation events like ASUG Forward and SAP Sapphire Reimagined give businesses not only thought leadership but also useful information and technical knowledge that help them succeed in today’s world. If you want to change the way your business works digitally, make customer experiences more personal, or make supply chain workflows more efficient, these events are where you should start.
Your SAP landscape should change as SAP does. With help from Cremencing, you can turn what you learn into useful, scalable new ideas.
Call to Action
If your organization is planning to leverage insights from SAP innovation events—or simply needs to enhance its SAP systems—Cremencing Solutions is here to help.
We specialize in SAP Custom Development:
- Unique integrations
- Scalable apps on BTP
- Modernized UX
- Agile enhancements to legacy systems
Contact us today or explore our services:
SAP Custom Development Services by Cremencing
FAQs
What is the SAP Sapphire & ASUG annual conference?
It’s a major SAP innovation event co-hosted by SAP and ASUG. It focuses on product updates, real-world business cases, and networking within the SAP ecosystem.
Where is SAP Sapphire held?
The primary SAP Sapphire event is held in Orlando, Florida, with additional global events in cities like Madrid and São Paulo. There’s also a virtual option available.
What company is SAP Sapphire?
This global innovation event is organized by SAP SE, a German multinational software company renowned for creating enterprise solutions that streamline business operations and enhance customer relationships.
How big is SAP Sapphire?
This flagship event attracts over 12,000 participants onsite and tens of thousands virtually, offering 700+ sessions, expert panels, and cutting-edge innovation showcases.
What industries benefit most from SAP innovation events?
Industries including manufacturing, energy, finance, healthcare, consumer goods, and education gain the most from these events—especially those focused on digital transformation.